First, we’ll start with a physical assessment of the property and the local market. This could mean ordering inspections and addressing known issues now, or perhaps leaving it as-is makes more sense – the goal is to make the transaction as smooth and swift as possible, with much of the negotiation already accounted-for in the sale price. Or perhaps you have another strategy entirely, that makes more sense for your circumstance – it’s something we will discuss thoroughly. We'll analyze the local market and land on a good list price.

Once we have an idea of the sales strategy, then we’ll prepare your house for its big debut – we get one shot at it, and we need to make it count. Your listing showcase will make you proud, with top-of-the-line professional media production including: 

• Staging and/or Virtual Staging

• HDR photography 

• HDR drone/aerial shots

• HD video slideshow

• 3D & VR (virtual reality) tours

• 3D spheres for social media

• LIDAR-generated floorplan diagram and square footage measurements

• Custom property website optimized for search engine visibility

• Property website analytics report

Once we get your media generated, then we hit the market from several different angles:

• Online promotion and IDX syndication to real estate websites

• Social media content blasts

• Email blast to database of buyers

• Print mailers

• Print flyers

• Realtor-only previews

• Live streaming video tours

• Open Houses

• MLS Realtors-only marketing package

• QR codes leading back to your custom website​

With a solid go-to market strategy, a consistent marketing schedule, and access to Realtor networks, you will ideally have several offers from which to choose. This is when the transaction shifts from marketing into escrow mode, and when the quality of your agent will really come through in full color. Your real estate agent must oversee a number of tasks simultaneously, ensuring everyone involved is performing on-schedule per contract deadlines, anticipating and avoiding unnecessary problems, negotiating effectively, and championing your interests at all times.

Whether you're selling your primary residence in order to land your "forever home," or keeping it all-business with a 1031 Exchange, closing is the first step to achieving your goals. Work with an agent to help plan your next move, whether that will be in two years, or ten. Quarterly reports on the value of your investments are important to keep track of, because they'll help you with your strategy and timing when you decide to make your next move.